Before and after the 2010 Asian Games, a group of new business ideas, decor shops to re-fashion the small community in Guangzhou Tianhe Road, Commercial Street settled in, "Happy grocery store" is one of them. The main push environmentally friendly fashion shop household items, style elegant; because the boss to sell the concept of creative, not only survived, but also getting better and better financial situation.

Discount is more effective than the full price

Happy beautiful grocery store owner Chen is still an ordinary white-collar office in Guangzhou. Around 2010, she and her friends set up a similar plan with the investment style of the shop, other relatives and just do the import and export business, traders, easily imported from Japan and South Korea or agent similar products, with years of Taobao Chen experience for selected goods erudite.

Chen personally Tianhe District site, just met some of Tianhe Road pavement is the top hand. Asked why, the original decoration vigorously as the Asian Games, the flow of people in front of some shops plummeted. But Chen said: less flow is only a temporary phenomenon, it may take the opportunity to "buy the dips" it. After her persuasion, a shop owner willing to rent lease less than 10,000 yuan to her a 20 square meters of shop, the price cheaper than a year ago some.

When starting the business, comes just before the renovation period of the Asian Games, due to the flow of people is smaller, various shops are on sale. Chen also follow the trend of discount for a while, but found that the effect is not good. Communicate with customers, she knew: Green fashion commodity in the minds of customers are more sophisticated goods, instead of playing to become the prevalent custom discount.

Chen decided to change the pricing strategy: full price, the real goods into the front of customers. How to price cuts, lowering the price is actually much science. Chen personally made a partner with market research. Respectively, visited the Gold Rush Road, Tianhe Road, construction of six road and all the colleagues, the survey recorded their prices of similar products; and then reference their own cost, forget a reasonable price 30% position. As a small shop products practical, price after price advantage is more obvious, succeeded in attracting new customers to batch.

Male on female, female to male clever marketing

Chen also in the marketing efforts under the foot, take the "male female push product," "male female product push" marketing tactics that sell primarily to female customers use the products for men, women to the male customers to sell for use products. This is because a young family to patronize shops are generally male and female friends for their selection of merchandise, buying after the other family members for personal use or for the purchase of the situation but not much.

Risk:

Mainland China market for green products is still in the state of highbrow; product price low, not high profit margins, affect their business prospects.

Potential:
European countries such environmentally friendly fashion stores are more open and more prosperous.

Site suggestions:
Co-rich home experts believe that the pavement at the best rent 10,000 ~ 15,000 yuan per month, between not more than $ 20,000. Temporary pavement is not recommended to open in the mall rent is too high