This year there are still six months away from Christmas time, but in Yiwu, the world's largest export base of Christmas, Christmas business was in full swing.
Hangzhou Customs released the latest data show that since the summer, from Yiwu exported to all over the world Christmas 1351 tons of goods, exports reached $ 7.64 million, quantity and value respectively over last year 12.2% and 51.9%.
"It's Christmas in six years, Yiwu market the most desirable year." Yiwu Christmas Industry Association Chen Jinlin confidence.
Yiwu has the largest small commodity market, because of its unique business advantages, in recent years attracted a large number of corporate Christmas gathering here. According to statistics, at present, Yiwu has a Christmas production of about 400 enterprises, export Christmas toys, Christmas trees, Christmas costumes and other tens of thousands of varieties of Christmas goods, accounting for 50% of global market share of Christmas.
Then the end of the year was the lingua franca of Christmas, why in the summer to get together and export? Yiwu customs inspection, according to Deputy Chief Chen Jian monitoring introduced, until the end of Christmas goods, although hot, but after Yiwu starting to drift at sea for two months, coupled with the cloth goods, shelves and other preparation time, the annual Christmas merchandise exports peak, the highest temperatures are often in the "dog days."
Chen Jinlin said that with the rising popularity Yiwu small commodity market and the global economy recovers, Christmas items this year, Yiwu export situation significantly over previous years. According to Hangzhou Customs statistics, in May this year, Christmas products, Yiwu export 524.88 tons, a substantial increase of 83.79 percent year on year; exports of 826.76 tons in June, average daily export volume reached 27.55 tons.
Not only increase the export volume, export price Christmas items also have a more substantial upgrade. Christmas in May Yiwu average export price $ 4,927 / ton, an increase of 30.45%; Yiwu Christmas in June the average export price rose to $ 6,118 / ton, an increase of 42.33%.
Christmas tree "dog days" Hot
Emerging markets had become "the main battlefield."
The reason why commodities Yiwu Christmas this year continues the strong export momentum and smooth opening up emerging markets is also relevant.
For a long period of time, Yiwu Christmas merchandise export markets are mainly European and American markets. However, after the outbreak of the subprime mortgage crisis, the spending power of European and American markets gradually subsided. According to the authoritative research, "The Conference" 5,000 families across the United States recently conducted a sample survey: U.S. households plan to buy Christmas gifts this year, the amount of $ 390 on average, lower than last year's $ 418; these, only 26% of households plan to spend more than $ 500 for the purchase of Christmas gifts, 27 percent more than last year's slightly less.
In this case, has a keen ability to capture the market of Yiwu merchants to quickly open up the market to adjust the focus to emerging markets. At present, Russia and South America, Argentina, Brazil and other places, has become the Christmas trade in emerging markets. "In recent years more and more orders for these areas, the total trade volume is expected to exceed U.S. and European markets." Chen Jinlin expected.
Moreover, the domestic market is also gradually expanding. According to Chen Jinlin, at present the Christmas market in Yiwu foreign trade ratio is about 2:8, while the domestic market, there are nearly as Christmas goods from Yiwu. With the gradual development of the domestic economy, the city of Christmas demand will continue to increase, a small number of enterprises, the domestic share of total foreign trade is close.
This year's popular "downsizing" Santa Claus
Affected by the cost of production, this year's Christmas price by 5% -10% of the broad based range. According to a Christmas Yiwu Huang's boss, this year, Christmas trees and Christmas lights up the most powerful. Boxed Christmas lights last year, the price is 3.7 yuan / piece, and now the price is 4.2 yuan / piece. LED lights sold for more than 7 yuan each, up more than 1 yuan last year.
The face of increasing production costs alone can not guarantee that traditional products have been the original margin. To solve problems, only in more articles on new products, take the "who do not have 'professional road. In the period of raw materials soared, Bo Xu, the company introduced the "slim" Santa, to save raw materials. Competition in product homogeneity, the Bo Xu company has developed a "Christmas Lantern", the product embodies the blend of Chinese and Western cultures, in the domestic market to achieve the depth of the extension.
This year, the emergence of new materials, acrylic mirror, completed the Christmas products mechanization in labor costs, material costs to achieve a revolutionary subversion. In order to expand sales, Bo Xu, the company also designed a few models with quartz central pattern of new products, to extend the concept of Christmas supplies to household items category. In addition, he also designed with LED Symphony coupon ornaments to enhance the value-added products.
"Yiwu Christmas products will inevitably turn to a higher level of competition from low-cost competition in the market." Yiwu Christmas supplies for future development, Chen Jinlin very good.
